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The Kyoto Protocol was adopted 11 December 1997; in it was framework that redefined how we viewed fossil fuels. The protocol was the brainchild of collaboration; specialists, environmentalists and scientists, with the objective of providing a realistic and applicable means of reducing carbon gas emissions, hopefully abating global warming and climate change. Sadly we have forgotten this brilliant and historic moment, the idea of sustainability becoming a stylistic choice and a faddist curiosity.